For immediate use: Saturday 16th October 2010
Attn: NEWSDESKS
POLITICAL CORRESPONDENTS
SNP LAUNCH GROUNDBREAKING APP
The SNP today revealed the groundbreaking new technology that will power
the party’s campaign for the 2011 election.
The iPhone app provides SNP volunteers and candidates with everything they
will need to talk direct to Scotland’s voters about next May’s elections
direct from their smart phone.
The bepartofbetter.mobi app will allow members to canvass and to keep up
to date with SNP activity, connecting the SNP’s unique online canvassing
technology with social media, news feeds, maps and events wherever they
may be.
It will contain
• Access to the SNP’sonline canvass system, activate.snp.org allowing
members to contact voters near their location or in a target seat of their
choice
• Social media networks so members can keep in touch with campaigning
across the country
• SNP policy updates and information
• Daily campaign updates
• Breaking news
• Events
Unveiling the SNP app – which will be made available to party members
through the itunes store, and will be compatible with other smart phones
SNP campaign director Angus Robertson said:
“We have fired the starting gun on the election and are raising the bar
for the other parties.
“This groundbreaking technology will give our candidates the edge as they
work to make Scotland better.
“With the SNP app candidates can keep up to date with SNP news, access
important policy information, stay on top of the day’s campaign
developments and put the views and ideas they get from voters on the
doorstep straight into Activate, the SNP’s revolutionary contact system.
“In the Westminster election we trialed this technology for our door to
door canvassing system, now updated for the Holyrood campaign we are
taking campaigning in Scotland to a new level as we invite people to be
part of better.”
ENDS
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